Hello World 👋
In this episode, we (
and ) are tackling the question that every creator eventually stumbles on: should I start a second channel (or platform, or IG account or Substack etc)?We chat about:
😱 Bhav telling her family she’s left her full-time job
😵💫 Becky asking Bhav if she should start a second Substack
🚀 Some examples of when second channels work and why
🤷♀️ How to know if an idea is worth “doubling down” on or just letting simmer
The hidden cost of splitting your creative focus
😌 Bhav’s newsletter process that actually feels sustainable
If you’ve ever had one upload blow up and thought “should I turn this into its own thing?” or just have lots of different interests, this one’s for you 🫡
(p.s. the episode was super delayed because Riverside has some serious audio syncing issues which meant this needed many hours on the edit to just get it to this place 😭)
🧭 Our creator checkpoints
Before we dive in, we checked in on where we’re each at:
Bhav is still in funemployment mode (though questioning the “fun” of it all). She’s spending more time with family, fending off grandma's business questions, and figuring out what kind of creator she wants to be—while soft-launching her new newsletter,
.Becky has a week off and is feeling rested-ish and caffeinated. She just passed probation at her new job (🎉), submitted the last major round of book edits, and launched a 5-part essay series called Cheat on Your Job, which unexpectedly became her most popular post to date.
🧠 On starting a second channel
This week’s big question: When is it actually worth spinning off a second creative outlet? And when will it just backfire instead?
Becky asked Bhav if she should start a second Substack for Cheat on Your Job
Bhav shared learnings from watching big creators launch second channels
Splitting your creative focus too early can kill momentum
How to test ideas inside your current feed before building a new home for them
The takeaway: Experiment in public, but don’t overbuild too fast.
🛠 How We’re Building Creatively (Without Burning Out)
Becky’s take:
Five posts is the sweet spot for validating an idea. A short series gives it structure, but doesn’t overwhelm. Cheat on Your Job might become a course, a community, or nothing at all - but there’s no rush to decide.
Bhav’s approach:
Use your current platform as a sandbox. Start messy, draft often, and rely on a 3-day cadence: idea → messy draft → sleep on it → polish + ship. And no, you probably don’t need to launch five new things at once.
💌 Come grab a seat
Send us your questions, tangles, or hot takes. We’re aspiring this to be a cozy discussion, and would like to share the love with our fellow small creators out there.
Find Bhav:
✍️ Substack:
Find Becky:
✍️ Substack:
Listen to Small Creator, Big World:
We’re over on 🎬 YouTube and 📸 Instagram, too.
See you next month!
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