Hello World 👋
We spent an entire episode debating revenue thresholds. Was it £0–1K a month? £0–5K? We went back and forth. We drew lines. We made spreadsheets (okay, not spreadsheets, but close).
Then we asked our listeners what “small creator” meant to them.
Not one person mentioned money.
What they talked about instead was the approach. The permission to create without treating it like a second full-time job. The space between pure hobbyist and hustle culture. The actual word “small” itself, and how it made them feel seen.
If that resonates more than any revenue bracket ever could, you’re probably in the right place.
✨ “Small” is a choice, not a limitation
Paul Millerd is a bestselling author. He has courses. He has an audience. By our original definition, he wouldn’t qualify as a “small creator.” But when he heard the podcast, he reached out and said: I’m a small creator.
His definition? Operating as a one-person team. Having the freedom to work or not work. Leaning into whatever pulls him. He knows he’s leaving money on the table. He doesn’t care. His priority is enjoying life and spending time with family.
He calls it taking “the long, slow, stupid, fun way.”
If you’ve been telling yourself you need to scale, hire, and optimise to be “doing it right,” maybe the question isn’t how to grow faster. Maybe it’s whether you actually want to.
🎨 Your side project doesn’t need full-time standards
This one came from Gio, an artist and creator who works full-time in a demanding creative role. Her point was simple: when your day job already takes your full mental energy, you can’t hold your side projects to the same standard.
And you shouldn’t have to.
Ship at 80%. Have a not-so-great thumbnail. Post without a strict cadence. Film when you’re inspired, not because a content calendar told you to. The standards should be different when you’re spending significantly less time on it.
🔖 Not everything needs a price tag
Creating online has become synonymous with making money. And when income depends on content, optimisation makes sense. But that’s not the only valid path.
Gio mentioned wanting to draw for herself, off-camera, separate from her monetised content. One of us has been building coding projects with Claude purely for fun (with no immediate plans to sell anything).
When you monetise something you love, there’s a real risk of losing why you loved it in the first place. Suddenly every moment doing the thing becomes a moment you “should” be filming.
Some things can just be fun. That’s allowed.
👏 Doing something beats doing something perfect
We’ve now released 15 episodes of this podcast. The early ones? Let’s just say they’ve... improved 😂
Had we waited until we knew what we were doing, we wouldn’t have gained the experience that led to the improvement. We didn’t have a 10-episode plan. We just showed up once a month and talked.
Incremental progress through consistent action beats waiting for the perfect moment, the perfect plan, the perfect setup…
💌 Come Grab a Seat
We loved hearing from listeners after the last episode. Honestly? It changed how we think about this whole thing.
So we’re asking again: what does “small creator” mean to you?
Not the revenue. Not the follower count. What does it feel like?
Hit reply and tell us. We read every single one.
Now go hit publish 😉
Becky & Bhav x
📺 For those of you who prefer to watch on YouTube 👇
💼 Want to work with us? Book a call with Becky | Bhav
🎟️ Want to sponsor an episode or newsletter? Get in touch
🎧 Watch or Listen to Small Creator Big World: YouTube | Spotify | Apple Podcasts
